Your best friend has become a digital nomad, while others are happily running their own ecommerce stores, or reaping the benefits of a successful YouTube channel. Everywhere you look, more people are embracing the entrepreneurial lifestyle, and finding their own way in the digital world.

Yet even with all the evidence to suggest that entrepreneurship is, in essence, extremely accessible, perhaps you still wonder if you can really make the cut. It only seems fair to pass on the reassurance that you really can succeed as an entrepreneur, and that taking the first step isn’t as hard as you might expect.

You control your timetable

This one is the big draw for most people considering taking their career into their own hands. The flexibility of being able to work when you want, where you want, and in conditions of your choosing just sounds great, doesn’t it? But there’s more to it than that. As you can choose your working hours, you can make sure that you are focusing on your business when you are at your best.

It also means that if you are willing to start small, you could run your business alongside another career. This makes entrepreneurship a great way to supplement an existing income, or even to set up a revenue stream to carry you into your retirement years.

You choose how much or little time you put into your business, and while it’s true that the more you give, the more you’ll get, you can still make a profit on a small scale endeavor.

This flexibility also carries over to your business aspirations. As you set the targets, you can also adjust them as required, in order to better achieve your long-term goals.

It doesn’t need to cost the earth

One of the things that puts people off starting their own business is that they are worried they lack the capital to get things going. Yet while there is certainly a benefit to have more resources to invest in the early days, it’s possible to launch an online business on a very small budget.

My first forays into entrepreneurship came when I was on the verge of falling into debt. I set aside enough to run a website on one of those budget hosting packages, and just started creating content. At the time I had very little knowledge of how to optimize my content for searches, or to monetize my efforts, but even this was easy to remedy.

As you’ll see in our next point, the web is packed with useful tips and in-depth guidance on how to succeed as an entrepreneur, so even if you have no experience at all, you can still learn the necessary skills to get your business off the ground.

You’re not alone

Even if you set up shop as a solo entrepreneur, you don’t ever need to feel like no one has your back. With so many of us now making our way in the world of digital business, there are endless networks of experienced and up-and-coming entrepreneurs alike.

This means there is a wealth of information to draw from at every stage of your journey. A huge number of entrepreneurs are entirely self-taught, learning from online articles, researching business development strategies, and communicating on forums with like-minded individuals.

In addition to all these free resources, you can also sign up to training courses, webcasts, and collaborative endeavors to get further insights into your chosen industry, and learn how to get the most from your business.

There are even communities driven by a desire to mutually motivate each other to succeed. Take Habitica, for example. It’s a productivity gamification app I joined to help myself keep track of my daily commitments. To my surprise, once I was in, I discovered several communities, or “guilds” of entrepreneurs, sharing ideas on a daily basis, and encouraging each other to achieve their aspirations.

It’s a labor of love

The thing that will truly enable you to make it as an entrepreneur is the knowledge that you are unique. Your niche and the personal touches you add to every aspect of your business will define your brand to its audience, and make it stand out from the competition.

At the heart of all this is the reason you become an entrepreneur in the first place. It’s not like any other career, because you aren’t beholden to anyone else’s aspirations. As such, when you decide to embark on an entrepreneurial journey, you get to choose something you genuinely care about.

As we all know, when you love what you do, and care about the results, you can achieve so much more. That’s not to say it isn’t hard work being an entrepreneur – it certainly can be. However, you have clearly defined goals and a firm belief in your own ability to succeed. So even though you may be working harder than ever before, the challenge will feel worthwhile, and your determination will shine through in your success.

This might all sound cheesy, but the fact is, people will go the extra mile for something they care about. So choose your industry carefully, and be prepared to give it all you’ve got.

Freelancer laptop with coffee
Credit: Pixabay

We’re not going to pretend it’s a walk in the park, and entrepreneurship certainly isn’t for everyone. However, if you have an idea of what you’d like to do, and you are prepared to put in the time and effort to make that dream a reality, you have every chance of securing the success you deserve.

It is important to keep an eye on the market, and pay attention to changes in your audience, so you are always keeping your brand relevant. However, even if your niche is extremely specific, you can still succeed, as long as you are willing to do your research, and track down those like-minded individuals to whom you need to market your business.

Start small, and focus on making everything you do as polished as possible. This way you never overstretch yourself, and you can expand your business at a rate that is within your capacity to maintain. It can be a slow process at first, but the result will be a long-lasting and successful entrepreneurial journey, on which you can look back with pride in years to come.